M
Maple54
600+ Projects · 11 Services · 40% Avg Conversion Lift

Design That Sells,
Not Just Looks Pretty.

Every pixel is placed with conversion intent. We blend brand storytelling with data-driven UX to create designs that move the needle — not just win awards.

From $499 · Unlimited revisions
Conversion-Focused
Unlimited Revisions
48hr Turnaround
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Projects Delivered
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Design Services
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Avg Conversion Lift
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Before & After

Generic templates vs. conversion-driven design.

See the difference that intentional, data-driven design makes. Every element has a purpose. Every pixel earns its place.

Before — Generic Template1.2% CVR
Stock photos everywhere
No visual hierarchy
Buried CTA buttons
Mobile-unfriendly layout
No brand personality
1.2% conversion rate
After — Maple54 Design4.8% CVR
Custom brand photography
Clear F-pattern hierarchy
Strategic CTA placement
Mobile-first responsive
Distinct brand identity
4.8% conversion rate
📊
The result: 300% increase in conversion rate.

Same traffic, same product, same price — just better design. That's a 4x revenue multiplier from design alone.

The Design Process

Five steps. Zero guesswork.

Every project follows our proven 5-step pipeline. Each phase builds on the last, ensuring nothing is left to chance.

1

Brief: Understand Your Vision

We dive deep into your brand, goals, audience, and competitors. Every project starts with clarity.

Case Study

Brand redesign increased conversions 40%.

Before Maple54
Generic WordPress template
1.8% conversion rate
No brand consistency
67% mobile bounce rate

Apex Fitness · Health & Wellness

+40%
Conversion Lift
Full brand redesign
After Maple54
Custom design system + brand identity
2.5% conversion rate (+40%)
Cohesive brand across all channels
34% mobile bounce rate (from 67%)
Our Design Laws

Five laws we never break.

Great design isn't a matter of taste — it's a matter of discipline. These are the five laws every designer on our team applies to every project, from a logo refresh to a 200-screen product redesign.

01

Clarity over cleverness

Every pixel on the page earns its place by making the next action obvious. If users need to think about what to click, the design has failed — no matter how beautiful it looks in isolation.

02

Hierarchy is invisible math

Size, color, contrast, and spacing do 90% of the work of guiding attention. We build a strict type scale and spacing system so nothing ever fights for attention on the page.

03

Motion should reveal state

Animations aren't decoration — they explain what just happened. A button press, a modal opening, a form submitting: 150-300ms of purposeful motion that feels inevitable, not flashy.

04

Edge cases are the real design

Empty states, error states, 100-character names, 0 results, failed uploads. Most designers ship the happy path; we ship the unhappy paths with equal care — that's where trust is built or lost.

05

Systems over one-offs

A design system with 40 well-named tokens beats 400 beautiful mockups. We ship tokens, components, and docs so your team can extend the design without hiring a designer for every new page.

Design System Anatomy

A great design system
is built bottom-up.

The pages users see are just the tip. Underneath sits a pyramid of patterns, components, and tokens that make the whole system composable, scalable, and — most importantly — cheap to evolve.

We build from tokens up. Change the primary color at the token level, and every button, badge, and focus ring updates everywhere. That's the discipline most agencies skip.

Pages & Flows

20-80 screens

The shipped artifact users see — onboarding, checkout, settings, dashboards.

Patterns

15-30 patterns

Composed behaviors — empty state, confirmation dialog, wizard, data table with filters.

Components

40-80 components

Reusable building blocks — button, input, card, toast, avatar, badge, modal.

Tokens

120-200 tokens

Foundation — color scales, type ramp, space units, radius, shadow, motion curves.

Each layer supports the one above — change a token, the whole pyramid updates.

What You Actually Get

Every engagement ships these deliverables.

Design engagements are notoriously vague. Ours aren't. Here's exactly what shows up in your Figma workspace and your team's inbox — by stage, by artifact, by Friday.

Strategy
  • Brand audit + competitive teardown
  • User interviews + persona synthesis
  • Journey maps + opportunity mapping
  • Success metrics locked in writing
Research
  • Usability testing (5-8 sessions)
  • Heatmap + session replay analysis
  • Analytics deep-dive on drop-offs
  • Accessibility pre-audit
Design
  • Wireframes + lo-fi prototypes
  • High-fidelity Figma designs
  • Interactive Framer prototypes
  • Responsive variants (mobile → desktop)
System
  • Design tokens (JSON + Tailwind theme)
  • Component library with variants
  • Storybook documentation
  • Zeplin / Locofy handoff
Our Philosophy

“The best interface is the one that disappears. The best brand is the one your competitors wish they owned. The best design is the kind users feel, not the kind they compliment.”

M54
Maple54 Design Studio
The rules we design by
Design FAQ

The questions founders ask us first.

Do you just design, or do you handle the code too?+

Both. Our design team ships in Figma; our engineering team converts to production React + Tailwind. When teams are separate, designs get watered down in translation. When we own both, the production site looks identical to the Figma — down to the kerning.

How do you measure if a design actually worked?+

Before any project kicks off, we lock success metrics: conversion lift, task completion time, NPS shift, support-ticket volume. Post-launch we run a 30-day measurement window and share the delta with you. Design is a business discipline, not decoration.

Can you work with our existing brand, or do we need a rebrand?+

We adapt to your existing brand in 90% of engagements. When we recommend a rebrand, it's because the current visual identity is actively limiting your pricing power, hiring, or market positioning — never because we want to make new logos. We'll tell you directly if we think a rebrand is premature.

What tools do you use?+

Figma for design, FigJam for whiteboarding, Framer for hi-fi prototypes, Principle for motion studies, Storybook for component docs, Maze for usability testing, and Dovetail for research synthesis. All files shared directly — no “PDF delivery” nonsense.

Do you do mobile app design?+

Yes — native iOS (Human Interface Guidelines), Android (Material 3), and cross-platform (React Native, Flutter). Every app project includes App Store screenshots, onboarding flows, push notification design, and app icon systems as standard deliverables.

How do you price design?+

Fixed-project pricing for scoped work (landing pages, brand refreshes, mobile apps). Monthly retainers for ongoing design systems and product design. We never bill hourly — it rewards slow work and punishes expertise.

What about AI design tools like Figma Make?+

We use them for early exploration and accessibility checks, never for final production. AI is great at generating 100 directions; it's terrible at knowing which one to ship. That judgment still requires a senior designer in 2026 and probably 2030.

Can you design a full design system from scratch?+

Yes. Typical design-system engagements run 6-12 weeks and produce tokens (JSON + Tailwind), 60-90 components in Figma with variants, a Storybook-documented code library, a governance doc, and contributor training for your in-house team.

Design Investment

Premium design. Transparent pricing.

No hourly rates. No scope creep. Fixed pricing with unlimited revisions until you're 100% satisfied.

Single Project

From $499

Logo, landing page, or social media kit

1 design deliverable
3 initial concepts
Unlimited revisions
Source files included
48hr turnaround
Print & digital formats
Start Single Project
Most Popular

Brand Package

From $2,999

Full brand identity + website design

Logo + brand guidelines
Website design (up to 8 pages)
Social media templates
Business card + collateral
Design system & components
Unlimited revisions
Developer handoff files
Start Brand Package

Full Creative

From $5,999

Complete brand + digital ecosystem

Everything in Brand Package
Mobile app design
Email templates (5+)
Ad creative library
Presentation deck
Quarterly design retainer
Priority support
Start Full Creative

Custom projects quoted within 24 hours · All packages include source files · 100% satisfaction guarantee

Your brand deserves design
that actually converts.

Book a free design consultation. We'll audit your current brand, identify conversion gaps, and show you exactly how design can move the needle.

Free · No commitment · Portfolio review included

Start Your Project

Three ways to get started

Pick the path that fits you best — a quick form, a detailed brief, or a live call. Selected service: Branding & Design.

Replies within 24 hours · No obligation

Prefer phone? Call (480) 650-9911 — Mon–Fri · 9am–6pm MST