Business Name: Maple54, LLC, 5210 Kona Springs Lane, San Diego, California. 92120.

Phone Number: 480-650-9911

EIN: 993278752

For any questions, concerns, or requests related to this Privacy Policy, please contact us at the information listed above or send a written request to our mailing address.

• Full legal name (first and last)
• Home or business mailing address
• City, state, and ZIP code
• Email address (personal and/or business)
• Mobile phone number
• Home phone number
• Date of birth (where applicable to the service)
• Social Security Number or Tax ID (only where required by applicable law and the specific service being requested, such as mortgage or financial services)
• Employment information, including employer name, job title, and income (where applicable)
• Property address or address of interest (for real estate and mortgage inquiries)
• Loan amount, estimated property value, or financial inquiry details (for mortgage services)
• Any other information you voluntarily provide in open-text fields of our forms

• SMS and MMS messages sent and received
• Email messages sent and received
• Phone call logs (date, time, duration)
• Voicemail messages
• Live chat transcripts (if applicable)
• Contact form submissions and their timestamps

• IP address
• Browser type and version
• Operating system and device type
• Screen resolution
• Pages visited and order of pages visited
• Time and date of your visit
• Time spent on each page
• Referring to the website or source (how you found us)
• Search terms used to find our website
• Links clicked within our website
• Geographic location (city/region level, based on IP address)

• The date and time you opted in to receive communications
• The specific channel through which you opted in (website form, verbal consent, paper form, keyword SMS, etc.)
• The exact language of the consent checkbox or agreement you accepted
• The IP address associated with the opt-in submission
• The specific campaign, program, or communication type you consented to receive
• Any opt-out requests and the date/time they were submitted

These records are retained for a minimum of four (4) years in compliance with CTIA guidelines, The Campaign Registry (TCR) requirements, and applicable carrier regulations.

• Registered with The Campaign Registry (TCR) under our verified business brand
• Compliant with CTIA Messaging Principles and Best Practices (current edition)
• Compliant with the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227
• Compliant with the CAN-SPAM Act where applicable to email communications
• Operated with verified opt-in consent collection at all touchpoints
• Subject to ongoing monitoring for deliverability, opt-out compliance, and message quality

We do not engage in any messaging practice that violates carrier acceptable use policies, TCR campaign guidelines, or any federal or state law governing electronic communications.

Website Form Opt-In (Primary Method): When you submit a lead form, contact form, or inquiry form on our website, you are presented with a clearly visible, unchecked consent checkbox that must be affirmatively selected before form submission is permitted. The checkbox reads:

"By checking this box, I consent to receive recurring automated SMS/MMS text messages from Maple54, LLC at the mobile number provided above. Message frequency varies. Message and data rates may apply. Consent is not a condition of purchase. Reply STOP to unsubscribe, HELP for help."

You must actively check this box. It is never pre-checked. Submission of the form is blocked if this box is not checked and the user has provided a phone number.

Keyword/Text-In Opt-In: You may opt in by texting the keyword START (or another designated opt-in keyword) to 858-808-1221. Upon doing so, you will receive a confirmation message acknowledging your enrollment.

Verbal Consent (In-Person or Phone): In some cases, such as in-person consultations or phone calls with our team, verbal consent may be collected. In these instances, a record of consent is logged by the team member capturing the interaction, including the date, time, and nature of the consent given.

Paper Form Opt-In: For clients who complete paper intake or application forms, a written consent checkbox or signature line for SMS consent is included on the form. Signed forms are retained in our records.

• Confirmation of form submission or inquiry receipt
• Appointment reminders and scheduling confirmations
• Follow-up communications from our team regarding your inquiry
• Status updates related to your application, loan, listing, or service request
• Promotional information about our services, current offers, and industry updates (for marketing programs)
• Important notifications about your account or service engagement
• Responses to questions or requests you have submitted to us

All messages will clearly identify Maple54, LLC as the sender. No third-party organizations will be permitted to send messages through our registered 10DLC campaigns without being separately registered and compliant.

• Reply STOP to any text message you receive from us. You will receive a single confirmation that your opt-out has been processed. No further SMS messages will be sent unless you re-subscribe.
• Contact us directly at info@maple54.com / 858-808-1221 and request removal from our SMS communications list.
• Submit an opt-out request through our website contact form.

Opt-out requests are processed within one (1) business day. We maintain a record of your opt-out to ensure compliance and to prevent accidental re-enrollment.

• Email: info@maple54.com
• Phone: 858-808-1221
• Website: www.maple54.com

• We do not sell your mobile phone number or SMS opt-in data to any third party.
• We do not rent, lease, or exchange your mobile phone number or opt-in consent with any external organization.
• We do not share your mobile opt-in data with marketing partners, affiliated companies, lead aggregators, or any entity for their own independent marketing use.
• We do not transfer your consent to any third-party messaging platform that would then communicate with you on their own behalf.

Opt-in consent is non-transferable. Any consent you give is specifically to receive communications from Maple54, LLC only, for the program(s) you enrolled in.

Transactional Emails: These are sent in direct response to your actions and are necessary for service delivery. They include form submission confirmations, appointment confirmations, document delivery, application status updates, and other service-critical communications. Transactional emails do not require separate marketing consent.

Marketing and Promotional Emails: These include newsletters, promotional offers, new service announcements, market updates, industry news, and other commercial communications. These are sent only to individuals who have provided affirmative consent to receive marketing emails.

Drip Email Campaigns: As part of our lead nurturing and customer engagement programs, we may enroll opted-in subscribers in automated email sequences that deliver a series of pre-written communications over a set period of time. You may opt out of these sequences at any time.

Operational Updates: Emails about changes to our services, policies, terms, or other operational matters relevant to your relationship with us.

• All emails include a clear identification of Maple54, LLC as the sender
• All emails include our valid physical mailing address
• All emails include a clear and functional unsubscribe link
• Unsubscribe requests are honored within ten (10) business days
• Subject lines accurately reflect the content of the email
• No deceptive header information is used

What We Do NOT Do:

• We do not sell, rent, or transfer your personal information, including your name, phone number, email address, or any other identifying data, to affiliate partners for their independent marketing use without your explicit, separate, and specific consent.
• We do not share your SMS opt-in consent data with affiliate partners. Your consent to receive SMS messages from Maple54, LLC does not extend to any affiliate, partner, or third party. It is exclusively for communications from Maple54, LLC directly.
• We do not use your information to generate leads for affiliate partners without your knowledge and separate consent.
• We do not allow affiliate partners to contact you directly based solely on your submission to our website, unless you have separately and specifically consented to be contacted by those parties.

What We May Do:

• With your explicit and separate consent, we may refer your inquiry to a trusted affiliate partner who may be better positioned to serve your specific needs. In such cases, we will disclose the referral to you at the time it occurs.
• We may share non-personally identifiable, aggregated, or anonymized data with analytics and marketing partners for the purpose of measuring and improving our marketing campaigns.
• We may use affiliate tracking technology (such as cookies or UTM parameters) to attribute web traffic and conversions to specific marketing channels or partners. This tracking does not involve sharing your personal data with those partners.

• To respond to your inquiry, contact request, or form submission
• To provide the services you have requested or expressed interest in
• To communicate with you about your inquiry, application, or ongoing service engagement
• To send you SMS/MMS messages for which you have provided opt-in consent
• To send you email communications for which you have provided consent
• To schedule and confirm appointments or consultations
• To process applications, transactions, or service requests
• To send administrative, transactional, and operational communications
• To send marketing and promotional communications to individuals who have opted in
• To personalize your experience on our website and in our communications
• To improve our website, services, and marketing programs
• To analyze usage patterns and measure the performance of our marketing campaigns
• To comply with applicable laws, regulations, and legal processes
• To enforce our Terms and Conditions and other policies
• To protect our rights, property, and the safety of our team and clients
• To detect, investigate, and prevent fraudulent or unauthorized activity
• To maintain accurate records of consent, opt-ins, and opt-outs for regulatory compliance

We do not use your information for any purpose that is incompatible with the purposes listed above without obtaining your separate, explicit consent.

• Customer relationship management (CRM) platform providers
• SMS and messaging platform providers (including registered A2P 10DLC messaging vendors)
• Email marketing and automation platform providers
• Website hosting and content delivery providers
• Analytics and marketing measurement platforms
• Appointment scheduling software providers
• Document management and e-signature platforms
• Payment processing providers (where applicable)

• We will never sell your personal information, including your mobile phone number, to data brokers, lead resellers, or any third party for monetary compensation.
• We will never share your SMS opt-in data with any entity for their own marketing campaigns.
• We will never disclose your financial information (such as income, credit information, or loan data) to unauthorized parties.

Strictly Necessary Cookies: These cookies are required for our website to function. They enable core functionality such as form submission, page navigation, and access to secure areas. These cannot be disabled without impairing your use of the website.

Analytics and Performance Cookies: These cookies help us understand how visitors interact with our website, including which pages are most visited, how long visitors stay, and where they navigate from. We use this data to improve our website and user experience. Tools we may use include Google Analytics, Facebook Pixel, and similar platforms.

Marketing and Advertising Cookies: These cookies are used to track visitors across our website and potentially across other websites to build a profile of your interests and serve you relevant advertisements. They are placed by third-party advertising networks with our permission.

Functional Cookies: These cookies remember your preferences and choices on our website, such as form pre-fill data and language preferences.

• SMS opt-in and opt-out records: Minimum four (4) years, in compliance with CTIA guidelines and carrier requirements
• Email consent records: Retained for the duration of the business relationship plus a minimum of three (3) years
• Lead and inquiry records: Retained for up to seven (7) years for mortgage and financial services clients in accordance with applicable regulatory requirements
• Transaction records: Retained as required by applicable financial, tax, and regulatory laws
• Website analytics data: Retained per the applicable analytics platform's data retention policy (typically 26 months for Google Analytics)

When your information is no longer needed, and no legal obligation requires its retention, we will securely delete or anonymize it.

• Encryption of data in transit using SSL/TLS protocols
• Secure storage of personal data with access controls and authentication requirements
• Restricted access to personal information on a need-to-know basis
• Regular security assessments and updates to our systems
• Employee training on data privacy and security practices
• Secure disposal procedures for physical and electronic records containing personal information

While we take every reasonable precaution to protect your data, no method of data transmission or storage is 100% secure. We cannot guarantee the absolute security of any information transmitted to or stored by us. In the event of a data breach that affects your personal information, we will notify you and applicable regulatory authorities as required by law.

Right to Access: You have the right to request a copy of the personal information we hold about you.

Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.

Right to Deletion: You have the right to request that we delete your personal information, subject to applicable legal obligations that require us to retain certain records.

Right to Opt Out of Marketing Communications: You have the right to opt out of receiving marketing SMS messages and marketing emails at any time, as described in Sections 3 and 4 of this Privacy Policy.

Right to Data Portability: Where technically feasible, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.

Right to Restrict Processing: You have the right to request that we restrict our use of your personal information in certain circumstances.

Right to Object: You have the right to object to certain types of processing of your personal information, including for direct marketing purposes.

To exercise any of these rights, please contact us at info@maple54.com or 858-808-1221. We will respond to your request within thirty (30) days. We may need to verify your identity before processing your request.

• Right to Know: You have the right to know what personal information we collect, use, share, and sell, and for what purposes.
• Right to Delete: You have the right to request deletion of personal information we have collected, subject to certain exceptions.
• Right to Opt Out of Sale: You have the right to opt out of the sale of your personal information. Maple54, LLC does not sell personal information as defined by the CCPA.
• Right to Non-Discrimination: You have the right to equal service and pricing even if you exercise your CCPA privacy rights.
• Right to Correct: You have the right to request correction of inaccurate personal information.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information to what is necessary to provide our services.

To submit a CCPA request, contact us at info@maple54.com or phone: 858-808-1221. We will verify your identity and respond within forty-five (45) days, with the option to extend by an additional forty-five (45) days where reasonably necessary.

• Google Analytics (web analytics)
• Meta / Facebook Pixel (advertising and retargeting)
• Google Ads Conversion Tracking (advertising measurement)
• Twilio (SMS messaging infrastructure)
• Mapleconnect.ai (customer relationship management)
• SendGrid (email campaign management)
• Mapleconnect.ai (appointment booking)

We encourage you to review the privacy policies of these third-party providers to understand their data practices.

Maple54, LLC Attn: Privacy Compliance 5210 Kona Springs Lane, San Diego, California.

Phone: 480-650-9911

We will acknowledge your inquiry within two (2) business days and resolve it within thirty (30) days.