In This Guide
What This Guide Covers
- The exact playbook Maple54 uses for this service
- Key metrics, benchmarks, and what "good" looks like
- Common mistakes and how to avoid them
- How to evaluate agencies and build your own checklist
- Pricing ranges and what to expect at each budget level
Why It Matters
Why This Matters in 2026
The digital landscape has never moved faster. Brands that nail paid advertising now are building compounding advantages that get harder to overcome every quarter. The businesses we see winning share two traits: they have clarity on their core metrics, and they execute consistently — not perfectly.
This guide distills what we've learned across 600+ projects and $12M+ in managed spend. Whether you're starting from scratch or looking to level up an existing program, the principles here will save you months of trial and error.
Our Process
The Maple54 Playbook
Audit & Discovery
We start with a forensic audit of your current state — analytics, tracking, creative, competitive landscape. No assumptions, just data.
Strategy & Architecture
Based on the audit, we design a strategy built for your specific business model, margin profile, and growth stage.
Build & Launch
Our in-house team executes — engineering, design, copy, and setup — with a target of 7-14 days to first results.
Optimise & Scale
Weekly reviews, monthly strategy calls, and a relentless bias toward compounding improvements. We document everything so you own the playbook.
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