M
Maple54
Meta Business Partner · $4M+ Managed

Facebook & Meta Ads
That Turn Scrollers Into Paying Customers.

3 billion people scroll Facebook and Instagram every day. We put your brand in front of the ones ready to buy — with creative that stops thumbs and funnels that convert.

From $750/mo · No contracts
Meta Business Partner
200+ brands scaled
30-day guarantee
$0M+
Meta Spend Managed
0×
Avg ROAS
0+
Brands Scaled
0×
Avg Conversion Lift
Ad Formats

Every format. Every placement. Maximum reach.

Meta offers more ad formats than any other platform. We use all of them — strategically — to meet your buyers wherever they scroll.

Stories Ads

2.4× CTR

Full-screen vertical ads that blend seamlessly into Stories. 500M+ daily viewers — and your ad feels native, not interruptive.

Full-screen immersion
Swipe-up CTA
15-sec video or static
Auto-placement optimization
Case Study

How Luxe Botanicals went from $22K to $180K/mo in 60 days.

Before Maple54

$22K/mo revenue · 1% conversion rate

Static image ads only · No retargeting

$48 CPA · Burning cash on cold audiences

Lauren K. · Luxe Botanicals

6.4×
Meta Ads ROAS
In 60 days
After Maple54

$180K/mo revenue · 4.2% conversion rate

Reels + Carousel + Collection · Full retargeting

$11 CPA · 6.4× ROAS on every dollar

$180K
Monthly Revenue
-77%
CPA Reduction
4.2%
Conversion Rate
64
Creative Variants Tested
Our Process

Creative-first. Data-driven. Built to scale.

Creative Production

We produce 15-20 ad creative variants per month — static, video, Reels, carousel, and UGC-style content. Every piece is designed to stop the scroll.

Audience Architecture

Lookalike audiences, interest stacks, custom audiences from your CRM, and retargeting segments. We build an audience flywheel that compounds over time.

Rapid Testing Framework

We test creative, copy, audiences, and placements in structured sprints. Winners get scaled. Losers get killed. No guessing — just data.

Conversions API Setup

Server-side tracking via Meta Conversions API. We recover the 30-40% of conversions that iOS 14 hid — giving you accurate ROAS data to scale confidently.

Retargeting Sequences

Multi-touch retargeting across Facebook, Instagram, and Audience Network. We build 7-14 day sequences that nurture cold traffic into paying customers.

Scale & Optimize

Once we find winning combinations, we scale spend 20-30% weekly using Advantage+ campaign budget. Controlled growth that protects your ROAS.

The Meta Ads Process

Creative-led Meta Ads that actually scale.

Targeting is a commodity on Meta now — Advantage+ has automated most of it. The only real lever left is creative. We ship 20+ variants per campaign per month and test ruthlessly.

1

Creative audit + strategy

Week 1

Review of existing ads via Meta Ad Library + Foreplay, competitor teardown, offer sharpening, audience research, and a 60-day creative plan locked in Notion.

2

Production sprint

Week 2

20+ ad variants produced: UGC-style videos, static images, carousels, reels. Scripted, shot, edited in-house — no stock footage, no AI voiceovers.

3

Launch + CBO test

Week 3

Campaign Budget Optimization, Advantage+ audiences, dynamic creative, multiple Meta placement tests. Daily budget redistribution to winners.

4

Scale + refresh

Month 2+

Winning creative scaled 2-3× over 14 days via vertical + horizontal scaling. Creative refresh cadence kicks in every 10-14 days to avoid ad fatigue.

What's Included

Full-service Meta Ads management.

Strategy, creative production, media buying, and reporting — one team, one fee, one dashboard.

01

Creative production in-house

UGC actors, scripting, shoot direction, editing (CapCut + Premiere Pro), motion graphics (After Effects). 20+ variants per campaign, refreshed every 2 weeks.

02

Media buying + optimization

CBO + Advantage+ campaigns, audience testing, placement splits, daily budget rebalancing, Conversions API (CAPI) server-side tracking.

03

Landing page + CRO

Dedicated LPs built on Unbounce or custom, A/B testing of headline, hero, CTA. Typical CVR lift: 2-3× vs. sending paid traffic to the homepage.

04

Reporting + retrospectives

Weekly Loom walk-throughs of creative performance, monthly strategy retros, quarterly offer reviews. You always know what's working and why.

Who Wins with Meta Ads

Built for brands with visual stories.

Meta rewards creative and retention. If your product has a compelling visual story and a proven LTV, we'll scale you fast.

DTC & Ecommerce

Shopify-native creative, dynamic product ads, UGC-led scaling, retargeting sequences. Typical client sees 4-6× ROAS within 60 days of full engagement.

Fitness & Wellness

Challenge funnels, VSL ads, transformation creative. High CVR on 7-day challenge offers ($27-$67) scaling to full memberships.

Beauty & Skincare

Influencer-style UGC, before/after compliant creative, sample-box offers, subscription-funnel engineering. Works on Meta's algorithm better than any other vertical.

Coaches & Info Products

Webinar registration funnels, VSL + application funnels, book funnels. Custom audience architectures with purchase lookalikes.

Our Meta Ads Stack

The tools behind profitable scaling.

Meta's native dashboard hides half the picture. These are the third-party tools we run on every account to fill the gaps.

Creative Intelligence
ForeplayAdSpyderMeta Ad LibraryMagic BriefMotionCapCut
Attribution & Tracking
Triple WhaleNorthbeamHyrosCAPI GatewayMeta Conversions APIUTM Grader
Automation
RevealbotMadgicxZapierMakeSmartly.ioMotion

Meta Ads, answered honestly.

What's the minimum budget?

$3,000/month ad spend for learning-phase stability on a single product. DTC brands typically need $10K+/month to hit Advantage+ Shopping's learning threshold. Below $2K/month, creative tests take too long to validate.

How many ad variants do you need?

Minimum 10-15 per month per campaign. Meta algorithms need creative variety to optimize. Brands that ship 3-5 ads/month almost always plateau at unimpressive ROAS.

iOS 14.5 + privacy — does it still work?

Yes, if set up right. Conversions API (server-side), UTM hygiene, 7-day click attribution window, first-party data feeds. Typical lift vs. pixel-only: 22-34% more attributed conversions.

Do you build the offer too?

We help sharpen offers through positioning, pricing psychology, urgency mechanics, and risk reversal — but we don't invent the product. If your offer doesn't convert cold traffic anywhere else, Meta won't save it.

What about creative refresh cycles?

Every 10-14 days for scaling accounts. Ad fatigue is the #1 killer of Meta scaling. We plan refresh cycles into production calendars so there's always fresh creative ready before decline sets in.

Meta Ads Pricing

Flat-fee pricing. No percentage markups.

Your ad budget should go to Meta, not your agency. Flat management fee means the more you scale, the more efficient your spend becomes.

Starter

$750/mo

Facebook or Instagram · Up to $5K spend

1 platform focus
10 creative variants/mo
Audience setup & testing
Weekly optimization
Monthly performance report
Dedicated strategist
Start Starter Plan →
Most Popular

Growth

$1,500/mo

Facebook + Instagram · Up to $15K spend

Full Meta ecosystem
20 creative variants/mo
Conversions API setup
Retargeting sequences
Weekly reporting + dashboard
MapleVoice AI calling
Start Growth Plan →

Scale

$2,500/mo

Full Meta + Audience Network · $15K+

All placements + Advantage+
30+ creative variants/mo
UGC content production
Daily optimization
Real-time ROAS dashboard
Full CRM integration
Start Scale Plan →

Ad spend billed separately · All plans month-to-month · Cancel anytime

Your next customer
is scrolling right now.

Book a free strategy session. We'll audit your current Meta Ads setup, identify your highest-value audiences, and map out a creative plan to hit 5× ROAS in 60 days.

Free · No commitment · Custom creative plan included

Start Your Project

Three ways to get started

Pick the path that fits you best — a quick form, a detailed brief, or a live call. Selected service: Online Advertising.

Replies within 24 hours · No obligation

Prefer phone? Call (480) 650-9911 — Mon–Fri · 9am–6pm MST