Google Ads Management
That Prints Revenue, Not Just Clicks.
Most Google Ads accounts waste 30-40% of budget on bad keywords, wrong match types, and lazy automation. We fix that — then scale what works to 7× ROAS.
Five campaign types. One unified strategy.
We don't just run Search ads. We architect a full-funnel Google Ads ecosystem across every format — each one feeding the next.
Search Ads
8.4× ROASIntent-driven text ads on Google results. Highest conversion rate of any ad format — you show up when they're already searching.
How Kevin B. turned $18K/mo wasted into a $2.1M pipeline.
1.8× ROAS · $18K/mo wasted on broad match
Quality Score avg 4.1/10
12 leads/week, 40% unqualified
Kevin B. · Onyx Mortgage Group
7.2× ROAS · $2.1M pipeline built
Quality Score avg 8.9/10
47 leads/week, 92% qualified
Not just ads. A full Google growth engine.
Deep Account Audit
We dissect your existing account — finding wasted spend, missed negatives, and Quality Score killers before touching a single bid.
Campaign Architecture
Custom campaign structure built around your profit margins, not Google's default recommendations. Every campaign has a clear role.
Ad Copy & Creative
10-20 ad variants per campaign. We test headlines, descriptions, and extensions relentlessly until CTR compounds.
Landing Page Optimization
Your ads are only as good as your landing pages. We design, build, and A/B test pages that convert at 2-3× industry average.
Bid & Budget Optimization
Daily bid adjustments using Smart Bidding + manual oversight. We allocate budget to winners and pause losers — every single day.
MapleVoice AI Calling
Every Google Ads lead gets an instant AI follow-up call within 60 seconds. Included free — because speed-to-lead wins deals.
From audit to 7× ROAS in 30 days.
Most Google Ads accounts leak 30-50% of budget on wasted keywords, broad match bloat, and poorly structured ad groups. We rebuild your account from the ground up in four phases.
Deep account audit
Week 1Forensic review of campaigns, keywords, search terms, negative lists, quality scores, conversion tracking, and attribution. You get a 20-page PDF — yours to keep even if you don't hire us.
Rebuild + relaunch
Week 2New campaign architecture (SKAG or Hagakure), tight ad groups, 15+ responsive search ads per group, negative keyword sculpting, smart-bidding strategies matched to your conversion data.
Daily optimization
Week 3-4Search term mining every 24 hours, bid adjustments by device/location/audience, landing page CRO, quality score elevation. Weekly Loom walkthroughs of what changed and why.
Scale winners
Month 2+Budget redistribution to profitable ad groups, expansion into Display + YouTube retargeting, Performance Max campaigns launched only after Search proves profitable.
Everything you need to win Search.
One flat monthly fee covers strategy, execution, creative, and reporting. No per-hour games, no creative surcharges, no “out-of-scope” invoices.
Account architecture rebuild
SKAG or Hagakure ad-group structure, proper match-type hygiene, shared negative lists, audience layering — the foundation most agencies skip and wonder why ROAS stalls at 2×.
Responsive Search Ads at scale
We write 10-15 ad variants per ad group, test headlines and descriptions weekly, and retire underperformers. Ad strength “Excellent” on every campaign we run.
Conversion tracking hardened
Enhanced Conversions, offline conversion import from your CRM, GA4 integration, call tracking via CallRail. iOS 14.5 + privacy changes handled correctly.
Weekly performance reports
Looker Studio dashboard with real-time metrics, Friday Loom video walk-through, and a running Notion doc of changes made and why. No fluff PDFs.
Built for high-intent businesses.
Google Ads work best when buyers are actively searching. If that's your business, we'll get you top of the page profitably.
Mortgage & Lenders
FHA, VA, refi, and HELOC keywords priced competitively. Compliance-safe ad copy, lead verification via webhooks, $42 average CPL across licensed states.
Real Estate & IDX
Geo-targeted seller + buyer lead campaigns, neighborhood landing pages, IDX retargeting, call-tracking to match Google Ads clicks to booked showings.
Legal Practices
Practice-area ad groups (PI, mass tort, IP, family), strict intake qualification, compliance with state bar advertising rules across 50 states.
Ecommerce Brands
Shopping + Search + Performance Max combined with product-feed optimization. Typical lift: 40-70% ROAS improvement within 60 days of engagement.
The tools behind every account we run.
We use enterprise-grade platforms to catch leaks invisible to standard Google Ads dashboards — the same stack large DTC brands and agencies run.
Google Ads, answered honestly.
What's a realistic Google Ads budget?
For Search, we recommend starting at $2,000-$5,000/month for a single service line or geo. Lower than that and you can't gather statistically significant data inside 30 days. Shopping and Performance Max need at least $5K/month to stabilize.
How fast can I see results?
Search campaigns show conversions within the first 7-14 days if tracking is set up correctly. Meaningful ROAS typically stabilizes around day 30. Quality score lifts compound over the following 60-90 days as ad history accumulates.
Do you use Performance Max?
Selectively. Performance Max works for ecommerce with rich product feeds and broad brand awareness. For lead gen and high-ticket services, classic Search usually outperforms PMax by 40%+ on CPL. We audit before recommending.
Will you use my existing account or build new?
We prefer to work in your existing account to preserve conversion history, audiences, and learning-phase data. Rebuilds happen only if the account structure is fundamentally broken — rare, but we'll recommend honestly.
How do you handle click fraud?
ClickCease or CHEQ monitors every click. Fraudulent IPs are added to negative lists weekly, and we file invalid-click reimbursement requests with Google monthly. Saved clients $60K+ in fraudulent spend in the last 12 months alone.
Transparent pricing. Proven ROAS.
Flat management fee — no percentage-of-spend markups. You keep more of your ROAS.
Search Only
Google Search Ads · Up to $5K spend
Multi-Channel
Search + Display + Shopping · Up to $15K
Full Google Stack
All 5 formats + YouTube · $15K+ spend
Ad spend billed separately · All plans month-to-month · Cancel anytime
Your Google Ads are leaking money.
Let's plug the holes.
Book a free 20-minute audit. We'll pull your account, show you exactly where budget is being wasted, and deliver a custom action plan — whether you hire us or not.
Free · No commitment · Results in 48 hours
Three ways to get started
Pick the path that fits you best — a quick form, a detailed brief, or a live call. Selected service: Online Advertising.
Prefer phone? Call (480) 650-9911 — Mon–Fri · 9am–6pm MST