Custom CRM Development
For Your Exact Sales Process.
Stop paying $150/seat for features you don't use. Custom CRMs built around your pipeline, your terminology, your reporting. One-time cost, forever ownership.
CRMs for every team.
Sales CRM
Pipelines, forecasting, quota tracking, commission calc
Customer Success
Health scores, renewal tracking, escalation workflows
Marketing CRM
Lead scoring, attribution, nurture sequences
Healthcare CRM
Patient records, HIPAA-compliant, referral tracking
Real Estate CRM
Listings, showings, transaction management
Financial CRM
Client portfolios, compliance, wealth management
“We were paying Salesforce $42K/year for features we didn't use. Maple54 built exactly what we needed in 10 weeks for $35K — we own it forever. Close rate up 67%.”
CRMs that match how your team actually sells.
Off-the-shelf CRMs force your team into Salesforce-shaped or HubSpot-shaped boxes. When your process is your competitive advantage, custom CRMs pay for themselves in one sales cycle.
Sales process mapping
Week 1-2Interview AEs + SDRs + CS, document actual workflows, identify data-entry friction, integration inventory (email / calendar / VoIP / docs).
Data model + integrations
Week 3-4CRM schema (leads / contacts / accounts / deals / activities), email + calendar sync, VoIP integration, document + contract workflows.
Build + roll out
Week 5-10Pipeline + stages, tasks + reminders, automations + triggers, reports + dashboards, mobile app for field sales.
Launch + optimization
Week 11+Data migration from existing CRM (HubSpot / Salesforce / Pipedrive), sales-team training, adoption metrics, ongoing feature + workflow iteration.
A CRM your team actually uses.
Data model, UI, automation, integrations, and reporting — built around your sales process.
Custom data model
Leads + contacts + accounts + deals + activities designed around your actual sales process. Custom fields, relationships, and permissions matching your playbook.
Email + calendar + VoIP integration
Gmail / Outlook email sync (full thread, not just logging), calendar sync, VoIP (Twilio / RingCentral) click-to-dial, call recording + transcription.
Automation + workflows
Lead-routing rules, follow-up sequences, deal-stage automations, task creation, approval workflows, custom triggers on any field change.
Dashboards + forecasting
Pipeline reports, forecast accuracy, AE performance dashboards, velocity metrics, cohort analysis, exportable to Looker / Hex / custom BI.
Built for teams with unique sales processes.
Most teams should use Salesforce or HubSpot. Custom CRMs pay off when your process is unique, off-the-shelf integrations are too rigid, or compliance requires specific data isolation.
Financial Services
Wealth managers, mortgage brokers, insurance agents. Compliance requirements (FINRA, SEC) often exceed what Salesforce handles; custom CRMs bake in regulatory controls.
Healthcare Sales
Medical device + pharma sales. HIPAA-compliant architecture, physician targeting + detailing, sample management — workflows generic CRMs handle poorly.
Large Enterprise Sales Teams
Fortune 500 sales orgs with 500+ AEs, complex territories, multi-product pipelines. Salesforce at scale gets expensive; custom often cheaper after 3 years.
Service + Trades
Field sales teams in HVAC, solar, roofing, construction. Mobile-first CRM with job-scheduling + quoting + dispatching integrated into sales workflow.
Boring technology. Exciting outcomes.
Deliberately narrow, battle-tested stack — same tooling that powers Shopify, Notion, Linear, and Vercel.
WE SERVE YOUR INDUSTRY
Select Your Industry — Get a Custom Strategy
Click your industry below to start your free application — we'll tailor everything to your market.
Financial Services & Insurance
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Healthcare & Life Sciences
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Technology, Software & IT
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Retail & Ecommerce
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Real Estate & Construction
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Hospitality & Travel
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Automotive
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Manufacturing & Industrial
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Education & E-Learning
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Entertainment & Media
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Non-Profit & Government
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Logistics & Transportation
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Stop renting. Start owning.
Custom CRM. Your process. Your data. No per-seat fees. Ever.
CRM pricing.
CRM MVP
8 weeks · Core CRM
Full CRM
12 weeks · Advanced
Enterprise CRM
Complex + compliance
Custom CRM, answered honestly.
Should I build custom or use Salesforce?
Salesforce or HubSpot for 80% of companies. Custom CRM pays off when (a) your sales process is a competitive moat, (b) compliance requires custom data isolation, or (c) you're at 500+ users where Salesforce license cost justifies custom. We'll tell you honestly.
How much does custom CRM cost?
MVP ($100-200K): 4-5 months, core pipeline + tasks + email sync. Full product ($200-500K): 6-9 months, multi-team + automation + dashboards. Enterprise ($500K+): 12-18 months, complex territories + compliance.
Data migration from HubSpot / Salesforce?
Standard service. Contacts + accounts + deals + activities + files all migrate. Historical data preserved, incremental sync during transition, zero business interruption.
Can you integrate with our stack?
Yes — email (Gmail / Outlook), calendar (Google / Outlook), VoIP (Twilio / RingCentral), documents (Google Drive / SharePoint), DocuSign, Slack, + CRM APIs from Salesforce / HubSpot if you're running hybrid.
How do we make sales adopt it?
Sales adoption is 80% a product-management problem, not an engineering problem. We interview reps upfront, design around real workflows, iterate weekly post-launch. Adoption rate: 85%+ within 90 days on well-designed custom CRMs.
Three ways to get started
Pick the path that fits you best — a quick form, a detailed brief, or a live call. Selected service: Custom Software.
Prefer phone? Call (480) 650-9911 — Mon–Fri · 9am–6pm MST