M
Maple54
B2B Lead Generation Experts

LinkedIn Ads That Reach
B2B Decision-Makers, Not Job Seekers.

We turn LinkedIn into your highest-quality B2B pipeline. Firmographic targeting, executive-level reach, and leads that actually convert to revenue.

From $1,000/mo
LinkedIn Marketing Partner
$2M+ LinkedIn spend
78% C-suite reach
$0M+
LinkedIn Ad Spend Managed
$0
Average Cost Per Lead
0%
MQL Increase
0%
C-Suite Reach Rate
LinkedIn Ad Formats

Five ad formats. One B2B
pipeline machine.

Highest CTR

Sponsored Content

Native ads in the LinkedIn feed — single image, carousel, or video — that blend with organic posts and drive high engagement from decision-makers.

52% open rate

Message Ads

Direct InMail delivered to prospect inboxes with a clear CTA. Personalized at scale for demo requests, event invites, and offer announcements.

3-5x conv rate

Lead Gen Forms

Pre-filled forms that capture name, title, company, and email without leaving LinkedIn — reducing friction and boosting conversion rates by 3-5x.

Top for nurture

Document Ads

Promote whitepapers, case studies, and reports directly in-feed. Prospects read without downloading, and you capture leads with gated content.

4x engagement

Conversation Ads

Choose-your-own-adventure style messages that branch based on prospect responses — delivering hyper-relevant CTAs and qualifying leads in real time.

Our Process

From ICP to pipeline in 4 phases.

WEEK 1

ICP & Account Mapping

Ideal Customer Profile workshop
Firmographic filter design
Competitor audience analysis
Content asset audit
LinkedIn Insight Tag setup
WEEK 2

Campaign Build

Ad creative production (8-12 variants)
Lead Gen Form design
Audience segmentation (title, industry, company size)
A/B copy testing framework
UTM & CRM integration
WEEK 3-4

Optimize & Qualify

Daily bid adjustments
Creative fatigue monitoring
Lead quality scoring
MQL-to-SQL tracking
Weekly performance reports
MONTH 2+

Scale & Compound

Expand to lookalike audiences
Retargeting warm prospects
Multi-format testing
ABM list integration
Monthly strategy reviews
Case Study

SaaS client: 3x demo bookings via LinkedIn.

Before Maple54

Generic targeting · $128 CPL · Low quality leads that never converted to demos · No attribution from LinkedIn to CRM pipeline.

B2B SaaS · Series A · HR Tech

Demo Bookings
$42 avg CPL
After Maple54

Firmographic targeting to VP+ HR leaders · Lead Gen Forms with 47% conversion · $42 CPL · 3x demo bookings in 60 days.

Transparent Pricing

LinkedIn Ads pricing that scales with you.

Management fee only. Ad spend billed separately by LinkedIn. No long-term contracts.

Awareness

$1,000/mo

Brand awareness & thought leadership

Sponsored Content campaigns
Audience targeting setup
Monthly performance report
Creative design (4 variants)
Dedicated strategist
Start Awareness Plan →
Most Popular

Lead Gen

$2,000/mo

MQL generation & pipeline building

All Awareness features
Lead Gen Forms setup
A/B creative testing
CRM integration
Weekly optimization
Bi-weekly strategy calls
Start Lead Gen Plan →

Full LinkedIn

$3,500/mo

Full-funnel ABM & demand gen

All Lead Gen features
Conversation Ads
ABM account list targeting
Retargeting sequences
Daily optimization
Real-time dashboard
MapleVoice AI follow-up
Start Full LinkedIn Plan →

Ad spend billed separately by LinkedIn · All plans month-to-month · Cancel anytime

Your next customer is scrolling
LinkedIn right now.

Book a free LinkedIn Ads strategy session. We'll map your ICP, estimate lead volume, and show you exactly how to reach decision-makers at $42 per lead.

Free · No commitment · Strategy in 48 hours

Start Your Project

Three ways to get started

Pick the path that fits you best — a quick form, a detailed brief, or a live call. Selected service: Online Advertising.

Replies within 24 hours · No obligation

Prefer phone? Call (480) 650-9911 — Mon–Fri · 9am–6pm MST

WE SERVE YOUR INDUSTRY

Select Your Industry — Get a Custom Strategy

Click your industry below to start your free application — we'll tailor everything to your market.

Start Your Free Application →