M
Maple54
Multi-Platform PPC · $12M+ Managed

Pay-Per-Click Management
That Pays for Itself.

Google isn't the only game in town. We manage paid search across Google, Bing, Meta, and LinkedIn — finding the cheapest clicks and highest conversions on every platform.

From $750/mo · No contracts
7.2× Average ROAS
38% Lower CPC
600+ Campaigns Managed
0×
Average ROAS
$0M+
Ad Spend Managed
0%
Lower CPC (Multi-Platform)
0+
Campaigns Managed
Platform Comparison

Every platform has a superpower. We use all of them.

Different platforms excel at different things. We don't guess — we test, measure, and allocate budget to where your dollars perform best.

Platform
Avg CPC
Avg CTR
Conv Rate
Best For
🔍Google Ads
$2.69
6.1%
4.4%
High-intent search traffic
🅱️Bing Ads
$1.54
3.8%
3.6%
Lower CPC, older demographics
📘Meta Ads
$1.72
1.5%
2.8%
B2C, ecommerce, awareness
💼LinkedIn Ads
$5.26
0.65%
6.1%
B2B, high-ticket services

Google Ads

4.4% conversion rate

High-intent search traffic. Average CPC of $2.69 with a 6.1% click-through rate — we optimize every metric to maximize your return.

Search & Shopping ads
YouTube pre-roll
Performance Max
Local Services ads
Case Study

How a B2B SaaS company hit 7.2× ROAS across Google + Bing + LinkedIn.

Before Maple54

Google-only PPC · 2.1× ROAS

$8.40 avg CPC · 1.8% conversion rate

22 leads/month, mostly unqualified

DataFlow Analytics · B2B SaaS

7.2×
Blended ROAS
Across 3 platforms
After Maple54

Google + Bing + LinkedIn · 7.2× blended ROAS

$3.20 blended CPC · 5.4% conversion rate

94 leads/month, 87% qualified

7.2×
Blended ROAS
-62%
Cost Per Lead
+327%
Qualified Leads
-62%
Blended CPC
What's Included

Not just ads on one platform. A full paid media engine.

Cross-Platform Audit

We audit your existing PPC across all platforms — finding wasted spend, missed audiences, and platform gaps where competitors aren't advertising but should be.

Platform Selection Strategy

Not every business needs every platform. We analyze your audience, budget, and goals to recommend the exact platform mix that maximizes ROAS for your specific case.

Creative & Ad Copy

Platform-native ad creative — search text ads, display banners, video pre-rolls, LinkedIn carousels. Each format is designed for the platform's unique user behavior.

Dynamic Budget Allocation

Weekly budget reallocation across platforms based on real performance data. Money flows to winners automatically — no wasted spend sitting in underperforming channels.

Landing Page Design

Platform-specific landing pages optimized for each traffic source. LinkedIn traffic needs different messaging than Google search — we build pages that match intent.

MapleVoice AI Calling

Every PPC lead across all platforms gets an instant AI follow-up call within 60 seconds. Included free — because speed-to-lead wins deals regardless of the source.

The PPC Process

From budget bleeders to profit printers.

Pay-per-click advertising is either the fastest ROI channel you have — or the fastest way to burn a budget. We run accounts that tilt toward the first outcome.

1

Account audit + architecture

Week 1

Forensic audit of existing campaigns, wasted-spend identification, conversion-tracking validation, campaign architecture redesign.

2

Launch + creative

Week 2

New campaigns live on Google + Microsoft + Meta, ad copy + creative refreshed, landing page CRO locked in before first click.

3

Daily optimization + testing

Week 3-4

Bid adjustments, audience refinement, negative keyword sculpting, ad copy + creative rotation, search-term mining.

4

Scale + compound

Month 2+

Winning campaigns scaled, losing ones killed, budget reallocation weekly, new channel expansion once core ROAS stabilizes.

What's Included

Full-service PPC management.

Strategy, execution, creative, CRO, and attribution — one fee, one accountable team.

01

Multi-platform campaign setup

Google Ads, Microsoft Ads, Meta, LinkedIn — whichever your audience lives on. One cohesive strategy, not siloed channel thinking.

02

Conversion tracking + attribution

GA4, Google Tag Manager, server-side CAPI, offline conversion import. Track every dollar to its conversion source, not just last-click.

03

Landing page + CRO

Dedicated landing pages on Unbounce / Instapage / custom, A/B testing of hero / headline / CTA, typical 2-3× CVR lift vs homepage traffic.

04

Weekly reports + Loom walkthroughs

Real-time Looker Studio dashboards, Friday Loom videos explaining what moved and why, quarterly strategy reviews to keep trajectory.

Who Wins with PPC

Built for high-intent businesses with clear ROAS targets.

PPC works when you know your unit economics. If your LTV ÷ CAC ratio works, we'll scale you. If not, we'll tell you before taking your money.

Ecommerce + DTC

Shopping + Search + Performance Max combos driving 3-7× ROAS. Feed optimization + creative testing + retargeting compound fast.

Financial Services

Mortgages, insurance, wealth management. High-CPC vertical — compliance-safe ad copy + precise intake process matter more than aggressive bidding.

B2B SaaS

Search + LinkedIn combo for high-intent pipeline generation. Enhanced conversions + offline import tie clicks all the way to closed-won revenue.

Real Estate + Legal

Local + national PPC with intake optimization, call tracking, LSA integration. High-ticket verticals where CPL can be $100+ profitably.

Our PPC Stack

The tools behind every profitable account.

Enterprise-grade ad management tooling bundled — no client pays separately for Optmyzr, Adalysis, or Triple Whale.

Campaign Management
Google Ads EditorMicrosoft Ads EditorOptmyzrAdalysisSkaiMarin
Attribution
GA4Google Tag ManagerHyrosTriple WhaleNorthbeamServer-Side CAPI
CRO + Landing
UnbounceInstapageHotjarMicrosoft ClarityVWOOptimizely

PPC, answered honestly.

What's a realistic budget to start?

Minimum $2,000/month ad spend for Search on a single product line. $5-10K/month is where accounts start compounding. Below $2K, statistical significance takes too long to achieve.

How fast should I see ROAS?

First conversions within 7-14 days. Stable ROAS by day 30. Meaningful scaling ROI at month 2-3. Agencies that promise week-1 profitability usually haven't actually measured real ROAS — be skeptical.

Do you use Performance Max?

Selectively. PMax works for ecommerce with strong product feeds and brand-safe placements. For lead gen and high-ticket services, classic Search usually outperforms PMax on CPL. We audit before recommending.

What's included in your monthly fee?

Strategy, campaign management, creative + copy, landing pages, conversion tracking, weekly reports, quarterly strategy reviews. Media spend billed separately. No percentage-of-spend markups.

How do you prevent click fraud?

ClickCease, CHEQ, or IPQS monitor every click. Fraudulent IPs added to negative lists weekly. Invalid-click reimbursement claims filed with Google monthly. Saved clients $60K+ in fraudulent spend in the last 12 months alone.

PPC Management Pricing

Flat fees. Multi-platform results.

No percentage-of-spend markups. No long-term contracts. Just results across every platform.

Single Platform

$750/mo

One platform · Up to $5K ad spend

Google, Bing, Meta, or LinkedIn
Campaign setup & optimization
Ad copy (10+ variants)
Weekly bid optimization
Monthly ROAS report
Dedicated strategist
Start Single Platform
Most Popular

Multi-Platform

$1,500/mo

2-3 platforms · Up to $15K ad spend

Any 2-3 platforms
Cross-platform budget allocation
Platform-specific creative
Weekly reporting + dashboard
MapleVoice AI calling
Landing page optimization
Start Multi-Platform

Full PPC Stack

$2,500/mo

All platforms · $15K+ ad spend

Google + Bing + Meta + LinkedIn
Daily cross-platform optimization
Custom landing pages per platform
Real-time ROAS dashboard
Senior strategist + designer
Full CRM integration
Start Full PPC Stack

Ad spend billed separately · All plans month-to-month · Cancel anytime

You're paying for clicks.
Are they paying you back?

Book a free multi-platform PPC audit. We'll analyze your spend across all channels, show you where budget is being wasted, and reveal which platforms your competitors are ignoring — whether you hire us or not.

Free · No commitment · Results in 48 hours

Start Your Project

Three ways to get started

Pick the path that fits you best — a quick form, a detailed brief, or a live call. Selected service: Online Advertising.

Replies within 24 hours · No obligation

Prefer phone? Call (480) 650-9911 — Mon–Fri · 9am–6pm MST

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