AI-Driven Quizzes That
Capture 5× More Leads Than Forms.
BuzzFeed-style quizzes with AI personalization. Users answer questions (fun!) — get personalized product recommendations + become leads. 32% capture rate.
Every quiz, AI-powered.
Product Finders
Answer 5-7 questions → AI matches ideal products
Personality Quizzes
Style profiler, brand matcher, preference profiles
Assessments
Business health checks, skill assessments, audits
Beauty Matchers
Skin type, hair type, color matching quizzes
Course Placement
Skill-level assessment → right course recommendation
Service Selectors
Mortgage calculator, insurance quote, service type
“Our 'Find Your Perfect Routine' quiz captures 38% of visitors as leads. 24% buy their recommended products same session. Quiz traffic has 5× the AOV of normal traffic.”
Quizzes that qualify, educate, + convert.
Quizzes are the highest-CVR lead-gen format — often 30-60% quiz completion, 15-30% email capture. AI-powered quizzes personalize results, drive higher AOV recommendations, and capture richer lead data.
Quiz strategy + content
Week 1Goal clarification (lead qual / product recs / content personalization), question design, result-mapping logic, copywriting, visual style.
Build + AI integration
Week 2-3Multi-screen quiz build (Typeform / custom), AI-powered result personalization, adaptive question ordering, CRM / Klaviyo integration.
Launch + measurement
Week 4Quiz embedded on site + ad LPs, analytics wiring (funnel + cohort), A/B variants running, email follow-up sequences live.
Optimize + expand
OngoingQuestion + result-mapping optimization based on completion + conversion data, seasonal refreshes, expand to new quiz types as first one proves out.
A quiz funnel built to convert.
Strategy, copywriting, design, development, AI integration, and email-sequence integration — one complete package.
Quiz design + copy
Hero + question design, result-page copy, email-sequence copy, visual style aligned with brand. Question design for high completion rates + data quality.
AI-powered personalization
Result pages personalized based on answer patterns, dynamic product recommendations, adaptive question ordering, free-text answer interpretation.
Lead capture + enrichment
Email capture at optimal point in funnel (not too early, not too late), phone + company enrichment, lead-scoring via answer analysis, CRM integration.
Email sequences + automation
Post-quiz drip campaigns personalized to quiz results. Klaviyo / HubSpot / ActiveCampaign integration. Abandonment recovery for partial completions.
Built for product-recommendation + lead-qual scenarios.
Quizzes work when there's a genuine fit or need to assess. Skin type, fitness level, dietary needs, financial goals — all natural quiz use cases. For “quiz gimmicks” without real recommendations, they don't convert.
Beauty + Personal Care
Skin type, hair type, routine builders. Highest-CVR quiz vertical. Quizzes drive 30-50% of email captures + 20-40% AOV lift via personalized recommendations.
Supplements + Wellness
Nutrition assessments, fitness goal quizzes, health-concern screening. Perfect fit for personalized product bundles + subscription upsell.
B2B Lead Qualification
Readiness assessments, needs analysis, tool compatibility quizzes. High-quality qualified leads vs generic form fills.
Education + Coaching
Course-fit quizzes, skill assessments, learning-path recommendations. Pre-purchase education that drives higher conversion + retention.
Model-agnostic, infra-rich, eval-first.
We run production AI on a deliberately diversified stack — so switching models or providers is a config change, not a rewrite.
WE SERVE YOUR INDUSTRY
Select Your Industry — Get a Custom Strategy
Click your industry below to start your free application — we'll tailor everything to your market.
Financial Services & Insurance
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Healthcare & Life Sciences
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Technology, Software & IT
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Retail & Ecommerce
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Real Estate & Construction
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Hospitality & Travel
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Automotive
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Manufacturing & Industrial
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Education & E-Learning
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Entertainment & Media
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Non-Profit & Government
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Logistics & Transportation
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5× more leads than forms.
Quizzes that feel fun. Results that feel personal. Conversion that feels magic.
Quiz pricing.
Basic Quiz
1 quiz · 1-2 weeks
AI Quiz
AI personalization · 2-3 wk
Enterprise
Full catalog integration
AI-driven quizzes, answered honestly.
Typeform vs. custom quiz?
Typeform / Outgrow / LeadQuizzes for speed + no-code. Custom quizzes for advanced AI integration (personalized result copy, dynamic product recs from catalogs, complex lead scoring) that no-code tools can't handle.
How long does a quiz funnel take?
Standard quiz launch: 2-3 weeks. Custom AI-powered quizzes: 4-6 weeks. Quiz + full post-quiz email sequence integration: add 1-2 weeks.
What conversion rates should I expect?
Completion rate: 35-65% for well-designed quizzes. Email capture: 50-80% of completers. Purchase conversion (for ecom): 5-15% of quiz completers = 2-4% of quiz starters. Dramatically higher than cold-traffic benchmarks.
How many questions is ideal?
6-10 questions is the sweet spot. Under 5 feels too thin to justify result. Over 12 causes drop-off. Adaptive quizzes can feel shorter while gathering more data through skip logic.
How does AI personalize results?
Interprets free-text answers, maps answer patterns to persona categories, writes personalized result copy using your brand voice, recommends specific products / services based on combined answer signals. Beyond simple “if A, show B” logic.
Three ways to get started
Pick the path that fits you best — a quick form, a detailed brief, or a live call. Selected service: AI & Automation.
Prefer phone? Call (480) 650-9911 — Mon–Fri · 9am–6pm MST