Ecommerce Design That
Turns Browsers Into Buyers.
Product pages with 4.2% CVR. Checkout flows with 67% more conversions. Mobile-first, one-thumb-friendly, built for revenue — not just for looks.
Every touchpoint. Optimized.
Homepage
Hero, featured products, social proof, category nav
Product Pages
Above-fold clarity, trust signals, urgency, upsells
Cart & Checkout
Progress indicators, trust seals, express checkout
Search & Filters
Autocomplete, faceted filters, no-results handling
Account Pages
Order history, subscriptions, wishlist, rewards
Email Templates
Welcome, cart recovery, transactional, promotional
“Our store went from 1.8% to 4.2% conversion. Same traffic. $22K to $180K in month 2. The product page redesign alone doubled our add-to-cart rate.”
Storefronts engineered for conversion + AOV.
Ecommerce design isn't just aesthetics — it's conversion science. We design storefronts that guide browsers to buy + lift AOV through UX engineering.
Store audit + strategy
Week 1Funnel analysis (landing → PDP → cart → checkout), competitor teardown, customer interviews, AOV + CVR benchmarks, brand + merchandising audit.
Information architecture
Week 2-3Category hierarchy, product taxonomy, filter + search UX, PDP template design, cart + checkout flow, upsell + cross-sell placement.
Hi-fi design
Week 4-5Homepage, category, PDP, cart, checkout — all designed for mobile-first. Motion + micro-interactions, add-to-cart animations, sticky nav patterns.
Handoff + optimization
Week 6+Shopify / Hydrogen handoff, Liquid template translation, CRO experiments proposed, post-launch optimization calendar locked.
End-to-end storefront design.
Design system, templates, checkout UX, and AOV engineering — all in one engagement.
Design system + components
Brand-specific design system with 40+ components, merchandising patterns, product card variants, badge + label system, responsive layouts.
Core template designs
Homepage, collection, product, cart, checkout, account, blog. All designed for mobile-first responsive with SEO + accessibility baked in.
AOV-lift engineering
Bundle displays, subscribe-and-save UX, cross-sell + upsell patterns, free-shipping progress bars, gift-with-purchase mechanics. Typical AOV lift: 20-45%.
Checkout + trust design
One-page checkout customizations (Shopify Plus), express checkout placement, trust badges, inline validation, friendly error states, returns + shipping policy UX.
Built for brands past $500K/year.
Under $500K/year, Shopify themes work. Above $1M/year, theme limitations become revenue ceilings. Custom storefront design pays for itself in one quarter.
Fashion + Apparel
Lookbooks, fit guides, multi-variant PDPs, outfit builders. Custom design outperforms default themes 40-60% on conversion rate.
Beauty + Skincare
Routine builders, quiz-driven personalization, ingredient transparency, shade pickers. High-consideration purchases need custom UX.
Supplements + Health
Subscribe-and-save engines, bundle builders, ingredient glossaries, practitioner authority. Custom work drives subscription revenue 2×.
Home + Lifestyle
Room configurators, visualizers, bundle builders, aspirational imagery. Custom UX unlocks higher AOV + lower return rates.
Industry-standard tools, included.
Best-in-class design + research + handoff tooling — enterprise licenses bundled into every engagement.
Ecommerce design, answered honestly.
Shopify theme customization vs full custom design?
Under $500K/year: theme customization. $500K-5M/year: hybrid (semi-custom theme built on Shopify Plus). $5M+/year: full custom Hydrogen or headless. Revenue dictates ROI.
Will my redesign improve conversion rate?
Typically yes — 20-60% CVR lift is common for brands moving from generic themes to conversion-focused custom designs. Post-launch CRO compounds another 40-120% over the first year.
Do you handle product photography?
We coordinate it + art-direct. Our photography partners shoot on-location or in-studio. Alternatively, we work with your existing photo assets + advise on gaps.
How long does ecommerce redesign take?
6-10 weeks for design; 8-14 weeks including development. Faster timelines compromise conversion engineering — we don't compress below 6 weeks for meaningful work.
Do you integrate with our email, subscriptions, and reviews?
Yes. Klaviyo, ReCharge, Yotpo, Loox, ReviewsIO, Bold, LoyaltyLion — all standard integrations, styled consistently with the new design system.
Ecom design packages.
Product Page
Single page redesign · 1-2 weeks
Full Store
Complete store redesign · 3-4 weeks
Custom Headless
Next.js + Shopify storefront
Design that doubles conversion.
Every product page, every checkout step, every email — engineered to convert.
Three ways to get started
Pick the path that fits you best — a quick form, a detailed brief, or a live call. Selected service: Branding & Design.
Prefer phone? Call (480) 650-9911 — Mon–Fri · 9am–6pm MST