Website Design That Sells —
Not Just Websites That Look Good.
Every pixel engineered to convert. Mobile-first, accessible, psychology-driven design that turns visitors into customers. Not awards-bait. Revenue generators.
How we approach every design.
Conversion-First
Every pixel serves a revenue goal. No decoration for decoration sake.
Mobile-Obsessed
70% of traffic is mobile. We design mobile-first, then scale up.
Speed Matters
1 sec delay = 7% conversion drop. Our designs hit sub-2s loads.
Accessibility
WCAG 2.1 AA compliant. Everyone uses the web — everyone should convert.
Psychology-Driven
Scarcity, social proof, anchoring — conversion research applied
Iterative
Ship, measure, improve. Weekly design iterations based on data.
“We hired 3 design agencies before Maple54. None moved our conversion needle. The Maple54 redesign doubled our signup conversion in 6 weeks. Data, not taste.”
6-week design sprint to production-ready.
Website design is a system, not a one-off. We build design systems, Figma components, and production-ready handoff — all in six weeks.
Discovery + audit
Week 1Brand audit, competitor teardown, user interviews, analytics review, Jobs-to-be-Done framework applied to current customer journey.
Wireframes + IA
Week 2Lo-fi wireframes, information architecture, nav + footer patterns, mobile-first layouts, 3 direction concepts presented + decided in writing.
Hi-fi design + system
Week 3-4Full visual design in Figma, design tokens, component library with variants, interactive prototype, motion studies.
Handoff + iteration
Week 5-6Zeplin / Storybook handoff, engineering Q&A sessions, pixel-perfect review cycles, accessibility audit, final delivery.
Everything required to ship a world-class site.
No surprise deliverables. No “out-of-scope” invoices after launch.
Design system + tokens
Figma design system with 40+ components, color + type + spacing tokens, documented usage guidelines. Your team extends it without us.
Hi-fi Figma designs
Pixel-perfect desktop + tablet + mobile designs for every page type, 3-5 direction concepts, unlimited revisions until approved.
Interactive prototype
Full Figma prototype with realistic transitions, hover states, micro-interactions. Stakeholders click through before code is written.
Developer handoff
Zeplin / Storybook documentation, engineering Q&A sessions, pixel-perfect review cycles during build, post-launch audit.
Built for brands outgrowing templates.
Templates work for the first 12-18 months. At scale, the lack of distinct identity + limited UX flexibility becomes a growth ceiling.
B2B SaaS + Tech
Marketing sites that need to land enterprise deals. Distinct brand + clean design system + fast development — essential for scaling companies.
DTC + Ecommerce
Storefronts that differentiate on brand, not just price. Custom design drives 25-50% CVR lift + dramatically better brand recall.
Education + Coaching
Sites that sell cohorts, courses, and memberships. Lead-gen + sales-page architecture with premium visual identity.
Healthcare + Professional Services
Trust-signaling design, compliance-aware content, high-clarity information architecture. Premium design = premium perceived value.
Industry-standard tools, included.
Best-in-class design + research + handoff tooling — enterprise licenses bundled into every engagement.
Website design, answered honestly.
How long does a website redesign take?
6 weeks from kickoff to Figma handoff. Add 2-4 weeks for development if we build it. Faster timelines exist but cost design quality — we won't compress below 6 weeks for meaningful scopes.
Will my site be responsive?
Yes — desktop + tablet + mobile designs shipped for every page. Breakpoints and fluid typography system defined in the design tokens. No “mobile version coming later”.
Do you provide design + code or just design?
Both. Design-only engagements deliver Figma + handoff docs. Design + development engagements produce a production-deployed site with CMS + CRO + SEO baked in.
How many design concepts do you show?
3-5 distinct directions in week 2, each with strategic rationale. We don't do “hundreds of iterations” — too many choices cause decision paralysis. We give you fewer, better choices.
What about accessibility (WCAG)?
WCAG 2.2 AA compliant by default. We audit contrast, keyboard nav, screen-reader semantics, and focus management in the design phase — not retroactively.
Design pricing.
Single Page
Landing page design + build
Marketing Site
5-10 pages · 3-4 weeks
Enterprise
Brand + multi-site
Design that converts.
Not design for design's sake. Design that moves metrics.
Three ways to get started
Pick the path that fits you best — a quick form, a detailed brief, or a live call. Selected service: Branding & Design.
Prefer phone? Call (480) 650-9911 — Mon–Fri · 9am–6pm MST